Why Every Service-Based Business Should Have an Email Newsletter (and What to Write in It)
The Overlooked Marketing Tool
When you’re running a service-based business, it’s easy to focus on social media and word-of-mouth referrals. But there’s one marketing tool that consistently delivers the best return on investment — and too many businesses overlook it: email newsletters.
If you’ve been putting off starting a newsletter because it feels overwhelming or you’re not sure what to write, you’re not alone. The good news? It’s simpler (and more effective) than you might think.
Why Email Newsletters Matter for Service-Based Businesses
You Own Your Audience: Unlike social media, your email list is yours. No algorithm changes, no worrying about reach — you can always land directly in your client’s inbox.
Builds Trust and Connection: A newsletter keeps you top-of-mind, nurtures relationships, and reminds past clients to come back.
Drives Revenue: According to studies, email marketing consistently outperforms social media when it comes to ROI.
Positions You as the Expert: Sharing tips, insights, and updates builds credibility and authority in your field.
Common Excuses (and Why They Don’t Hold Up)
“I don’t know what to write.” → You already answer client questions every day — that’s content!
“No one will open it.” → If you’re delivering value, your audience will look forward to hearing from you.
“I don’t have time.” → Even sending one newsletter per month is enough to build consistency (and you can outsource it).
What to Write in Your Newsletter
Here are some easy, plug-and-play ideas that work for any service-based business:
🌟 Educational Tip: Share one useful tip your audience can apply right away.
🌟 Behind-the-Scenes: Show a peek into your process, workspace, or team.
🌟 Client Success Story: Celebrate a client win or testimonial.
🌟 FAQs: Answer a common question you get from clients.
🌟 Seasonal/Timely Advice: Offer insights based on time of year or current trends.
🌟 Personal Note: Share a story or reflection to make your brand feel more relatable.
🌟 Call-to-Action: Invite readers to book a call, schedule a session, or follow you on social media.
How Often Should You Send It?
Consistency is more important than frequency. Aim for:
Monthly if you’re just getting started.
Bi-weekly or weekly if you want to stay highly visible.
Choose what’s realistic for your business — and stick with it.
The Bottom Line
If you’re not using email newsletters yet, you’re missing one of the simplest and most effective ways to stay connected with your clients. It doesn’t have to be complicated — start with one tip, one story, and one call-to-action each month, and grow from there.
Not sure where to start? I help service-based businesses create professional, consistent newsletters that nurture relationships and grow revenue. Ready to hand it off?
